You are a proud independent agent. Perhaps you bought a franchise, or you were hired to work for one of the major brokerage firms, real estate agencies, or premier insurance companies. There are major benefits of being an independent agent for a big name firm such as Century 21 or State Farm. Regardless of your actual experience, you get to immediately tout the reputation of your firm; you receive tried and true training with the very best agents in the country, and you have

When is a pen just a pen, and when is a pen a marketing vehicle used for increased exposure for your business and sales. When you're making the decision to buy any promotional products, specifically pens, you need to decide whether the pen is an advertisement to increase exposure or is it a tool to increase sales. The first pen, the economy pen, is a pen used to advertise and increase exposure. This pen should be less expensive and purchased in large quantities. The idea is t

For companies that operate on a national or international scale, conventions and trade shows can be critical to their marketing mix. Such events help the company: Identify and connect with new business prospects that can be worked the rest of the year. Heighten visibility and ramp up their image with existing clients. Gain industry recognition. Create additional sales opportunities with current prospects. Develop more personal relationships with clients and prospects (after a

Many companies look at customization as an expense. A choice between generic packaging and custom packaging with your logo. What if I told you that there is a way for you to turn your customization expense, into profits? First, aside from a few iconic brands like Coca Cola, Disney, and Apple, the number one brand is the brand of your customer. That’s right, their name. People love their name, their logo, their image, and their slogan. People love themselves so much; they are