Many companies look at customization as an expense. A choice between generic packaging and custom packaging with your logo. What if I told you that there is a way for you to turn your customization expense, into profits? First, aside from a few iconic brands like Coca Cola, Disney, and Apple, the number one brand is the brand of your customer. That’s right, their name. People love their name, their logo, their image, and their slogan. People love themselves so much; they are

So you want to have “The Perfect Elevator Pitch”. Well, achieving the perfect elevator pitch is easier than you thought. First, forget what you’ve heard from everyone else, because it’s important that your elevator pitch is memorable. Therefore, copying other people’s pitches is not going to help you stand out. Second, you need to remember KNOW, KNOW, SHOW. KNOW your product or service. KNOW your audience. SHOW your personality. Make sure you know your product or service and