March 26, 2020

This is probably the first article that you've ever received from a "marketing professional" who refuses to tell you that he has all the answers. I would love to tell you that I know when this corona virus thing will be all over and now is the perfect time to market yo...

January 25, 2019

When is a pen just a pen, and when is a pen a marketing vehicle used for increased exposure for your business and sales. When you're making the decision to buy any promotional products, specifically pens, you need to decide whether the pen is an advertisement to increa...

January 3, 2019

For companies that operate on a national or international scale, conventions and trade shows can be critical to their marketing mix. Such events help the company:

  • Identify and connect with new business prospects that can be worked the rest of the year.

  • Heighten...

December 22, 2015


Many companies look at customization as an expense. A choice between generic packaging and custom packaging with your logo. What if I told you that there is a way for you to turn your customization expense, into profits?


First, aside from a few iconic brands like Coca...

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